Founded in 2010, Pitusa (pee-too-sah) was established with the goal of providing high quality, comfortable and affordable beachwear. Pitusa, meaning funny little girl in Spanish, is designer and founder Clara Lago’s childhood nickname. Pitusa’s focus is to continuously create clothing that empowers women, while offering a lighthearted aesthetic that transitions from beach to street.
Pitusa draws its inspiration from the beauty that every woman has to offer, from all the cultures of the world. Our garments are made from the finest Peruvian and Indian cotton, using a vibrant color palette and our signature Inca trim.
Pitusa predominantly employs women-owned ateliers, in Peru, Bali and India. All garments are manufactured under ethical and fair trade working conditions. Pitusa is headquartered in Miami, and has a distribution hub in Lima, Peru. They opened their first flagship store in Wynwood, Miami in September 2018.